Sarah Rios

Global Marketing Director

influencer

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integrated marketing

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film & photo production

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creative

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visual merchandising

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social

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ecomm

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brand strategy

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content

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digital

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influencer ❋ integrated marketing ❋ film & photo production ❋ creative ❋ visual merchandising ❋ social ❋ ecomm ❋ brand strategy ❋ content ❋ digital ❋

A seasoned global creative marketing leader with a 13-year track record of empowering teams and scaling brands from breakout to category dominance.

Brands I've helped to build and break through

  • BYOMA

    BYOMA

  • tarte

    tarte

  • Tan-Luxe

    Tan-Luxe

  • Isle of Paradise

    Isle of Paradise

  • Tanologist

    Tanologist

I believe in leading with empathy, positivity, and an open door. I believe kindness is a strength and that people are at their best when they feel valued, trusted, and empowered.

My job is to create an environment where smart, creative people feel excited to show up, inspired to think big, and proud of what they build together.

Leadership Approach

Recent Work

  • Tan-Luxe x Paris Hilton

    Tan-Luxe x Paris Hilton

    Product concept, development and launch campaign for The Future Self-Tan Mist, in collaboration with the queen of tanning herself.

    See Campaign
  • BYOMA Brand Campaign

    BYOMA Brand Campaign

    Our first global campaign solidified BYOMA’s role as a leader in skin barrier science with a bold, in-your-face campaign audiences couldn’t ignore.

    See campaign